Projects/Clienteling/WeCom as an All-In-One Solution for Clienteling & Lead Management
WeCom as the All-In-One Solution for Clienteling & Lead Management
ITC
Discover how a French luxury fashion company achieves Retail Transformation and leverages WeCom to empower offline & online Private Traffic and strengthen their digital presence in China.
Objectives and Challenges
- Lack of customer’s centralized database
- Customer feedback and information are collected through handwriting manually
- Lack of data control & management due to employee retention leads to loss of customer insights and relationships
Solutions
- Setup Wecom in Mainland China, Macau, and Hong Kong of over 15 stores with up to a hundred staff
- Provided tailored WeCom Implementation sessions to the brand's retail team for effective data capturing
- Completed WeCom Account Set-Up from customized user journey, asset library, and management.
- Seamlessly WeCom integration to brand Official Account & Mini Program for effective accessibility
- Fully deployed the brand's SOP of CRM and clienteling over WeCom
Results
- Strengthen the brand’s data ownership
- Flexibility and feasibility to create and maintain layers of touchpoints between brands and customers
- Personalized WeCom journeys for maximizing revenues & customer satisfaction
