Blog/Clienteling/ITC Insights Vol.1 - Elevate Clienteling in China with Digital Transformation
About ITC Insights
ITC Insights is IT Consultis (ITC)’s whitepaper series to be published every 4 - 6 months, providing actionable guidance on digital transformation in China for brands, decision-makers, and other professionals working with or interested in this unique market.
It can equip you with the right knowledge to identify where to start, where to invest, and which strategies can deliver the most impactful results.
Each edition will explore different topics, compare brands, and highlight their strengths and weaknesses. Designed for both Chinese and international audiences, our content hopes to empower you to outpace the competition and achieve exceptional ROI in the Chinese market.
ITC Insights Vol.1 - Empowering Digital Transformation for Elevated Clienteling in China
The inaugural edition of ITC Insights kicks off with a deep dive into enhancing clienteling in China.
This volume guides brands and professionals through leveraging various clienteling tools and strategies to boost engagement, sales, and offline foot traffic, addressing the challenging market dynamics where many major luxury brands have reported serious revenue declines for H1 2024.
In this edition, you'll discover:
- What is “Clienteling”? Uncover why clienteling is a hot topic and whether brands should rethink their investments in Marketing Automation in China.
- Harnessing WeCom for Clienteling: Learn how to use WeCom clienteling to drive sales and engagement - featuring an exclusive case study from Galeries Lafayette China.
- The Rise of Xiaohongshu: Explore how brands are leveraging Xiaohongshu and KOS for effective clienteling.
- Building a Holistic CRM Strategy: Transition from driving first-party data collection from clienteling to developing a comprehensive CRM strategy tailored for China.
- Navigating the China’s Luxury Market Going Forward: Insights into the evolving landscape and strategic directions for the luxury market in China.
